"Transforming a traditional consulting firm's digital presence means building the infrastructure to capture, qualify, and close leads automatically — so the sales team focuses only on what matters."
Role Overview
Advanced IT and Marketing professional who spearheaded the digital transformation of a leading 1C & Consultant Plus partner. Orchestrated the transition from traditional marketing to an ML and AI-driven lead generation platform, focusing on deep technical optimization and data-driven decision-making. Successfully scaled the digital infrastructure to handle a massive influx of traffic while automating the entire sales-marketing lifecycle.
Platform Engineering & Infrastructure
Strategic Django Migration
Led the large-scale migration of the corporate ecosystem to the Django framework. Managed complex URL mapping and a two-stage modular transition, resulting in superior site performance and the ability to capture granular user behavioral analytics at every touchpoint.
Landing Page Development Pipeline
Established a high-velocity landing page production workflow, balancing rapid-deployment Tilda builds with custom-engine development based on rigorous technical specifications — enabling the team to test new offers at scale without sacrificing quality.
AI & Machine Learning Implementation
Predictive Lead Scoring
Developed and deployed a Lead Prediction and Segmentation system using ML models, allowing the sales team to prioritize high-probability conversions and dramatically reduce time-to-close.
Automated Content & Trigger Email Chains
Engineered an AI-driven system for automated content generation and trigger-based email chains, ensuring personalized, contextually relevant communication at every stage of the customer journey without manual intervention.
Algorithmic Ad Campaign Optimization
Implemented AI algorithms to optimize advertising campaigns in real time, automatically selecting the most effective creatives and offers to maximize budget efficiency across Yandex Direct and Google Ads.
Omnichannel Integration & Lead Generation
Unified Digital Ecosystem
Synchronized SMM, SEO, PPC (Yandex Direct / Google Ads), and Email marketing into a single omnichannel system, ensuring a seamless and consistent brand experience across all digital touchpoints.
Structural Lead Growth
Drove a dramatic increase in lead generation, scaling results from 500 to 900+ monthly leads through structural website optimization, aggressive SEO strategies, and continuous funnel refinement.
Data Intelligence & Business Analysis
Real-Time BI Dashboard (1C + Apache Superset)
Directed the integration of 1C databases with Apache Superset, creating a real-time BI dashboard for the leadership team. This provided instant, live visibility into leads, conversions, and sales performance — replacing manual reporting entirely.
1C Data Management & Audience Segmentation
Managed complex 1C operations including database configuration, precise audience segmentation, and end-to-end data exports powering all downstream marketing automation workflows.
Measurable Results
- Massive Lead Scaling: Achieved peak growth from 110 to 1,600 leads per month through total automation of the marketing-to-sales funnel.
- Traffic Expansion: Doubled organic and paid traffic, reaching 36,553 monthly visits.
- Steady-State Growth: Established a stable baseline of 900+ leads/month through structural SEO and omnichannel optimization.
- Operational Efficiency: Delivered a fully automated sales management system that eliminated manual data entry and increased reporting accuracy by 100%.
"From 110 to 1,600 leads per month — the result of aligning AI, data infrastructure, and omnichannel automation into a single, self-optimizing growth engine."