Company Case Studies
YouMi.ru — Marketing Automation & AI Funnels
Project Overview:
Developed a comprehensive marketing and sales automation system for YouMi.ru online platform. Goal: reduce manual labor, increase conversions, and create an "intelligent digital employee."
What was done:
- Target audience analysis and automatic offer generation with AI-powered effectiveness testing
- Setup of advertising channels and automated CJM chains (Yandex Direct, VK Ads, Telegram bots, auto-calls)
- Building AI sales funnels with conversion probability prediction and ad budget optimization
- SEO optimization with built-in logic for automatic website content generation
- Integration with amoCRM, Unisender and internal services for complete end-to-end analytics
- A/B testing of hypotheses and automatic selection of best offers for conversion improvement
Results:
- Leads grew to 900/month, subscriber base to 500, website traffic to 8,000 visitors/month
- Created a system that automatically manages marketing processes and reduces team workload
4dk.ru — Intelligent Traffic & Sales Management
Project Overview:
Developed an automated platform for digital promotion and lead generation using Machine Learning and AI analytics.
What was done:
- Creation of lead prediction and segmentation system using ML models
- Automation of content generation and email campaigns with trigger chains
- Optimization of advertising campaigns through AI algorithms for effective creative and offer selection
- Website migration to Django with built-in SEO logic and automated traffic analysis
- Integration of 1C analytics and Superset for automated collection and visualization of conversion and sales data
Results:
- Lead increase from 110 to 1,600 per month
- Traffic doubled (up to 36,553 visits/month)
- Fully automated marketing and sales management system
Prime-law.ru — AI for Legal Services
Project Overview:
Developed an automated advertising, SEO and CRM management system for a legal company.
What was done:
- Automation of contextual advertising and SEO using AI algorithms for keyword targeting
- CRM implementation with automatic lead distribution and call tracking
- Setup of AI analytics for conversion prediction and funnel bottleneck identification
- Optimization of landing pages and new product testing with automated metric collection
Results:
- Sales growth by 30%
- Reduced manual work for marketing and sales department
- Implemented system that independently analyzes channel effectiveness and allocates resources
Frenchkiss.ru — E-commerce Automation & Smart Systems
Project Overview:
Created an intelligent system for a confectionery e-commerce store that completely automated sales and marketing management. Goal: reduce manual labor, increase conversions, and create a "smart digital employee" working 24/7.
What was done:
- E-commerce store development on 1C-Bitrix with integrated automated logic for order and customer base management
- Setup of trigger email campaigns and notifications, automatic subscriber segmentation by behavior for sales improvement
- Optimization of advertising campaigns and SEO using algorithms for automatic keyword and creative selection
- CPC reduction by 40% and lead/subscriber base growth by 53% through automated analytics and campaign optimization system
- Implementation of end-to-end analytics for customer journey tracking from ad channel to purchase, including conversion and ROI prediction
- Automated management of promotional campaigns and promo campaigns based on user behavior and channel effectiveness data
Results:
- Sales growth by 23% without staff expansion
- Fully automated marketing and sales system that independently manages campaigns and analyzes channel effectiveness
- Created scalable solution applicable to other company product lines
Eurotransexpedition, ZAO — Logistics Portal Automation & Analytics
Project Overview:
Created an automated sales and marketing control system for a car transportation company. Goal: improve sales department efficiency and optimize online presence.
What was done:
- Corporate website development with integrated SEO and algorithmic optimization logic for organic traffic improvement
- Implementation of end-to-end analytics in CRM for automatic customer journey tracking from request to sale
- Marketing process optimization through automatic data collection and processing, conversion prediction and channel effectiveness analysis
Results:
- Organic traffic growth and improved website search engine positions
- Automated marketing and sales control, reduced manual department work
ESN Group — Document Flow Automation & Internal Communications
Project Overview:
Led the implementation and optimization of corporate systems for an internet company with a wide range of online services.
What was done:
- Implementation of Hummingbird document flow system for process automation and interaction with top management and contractors
- Optimization of HelpDesk operation and implementation of corporate email system Exchange for improved internal communications
- Setup of automatic monitoring and notification processes for internal service support
Results:
- Accelerated document flow and internal communications
- Automation of some routine IT processes, improved team efficiency
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