"The goal was simple: build a smart digital employee for an e-commerce store — one that manages campaigns, segments customers, and optimises budgets around the clock without any manual input."
Project Overview
Created an intelligent automation system for a confectionery e-commerce store that completely automated sales and marketing management. The primary goal was to reduce manual labour, increase conversions, and build a "smart digital employee" working 24/7 — handling everything from ad optimisation to customer segmentation and promotional campaign management.
What Was Done
E-commerce Platform with Integrated Automated Logic
Developed the e-commerce store on 1C-Bitrix with embedded automated logic for order management and customer base operations. The platform was built to handle not just transactions but the full customer lifecycle — from first visit to repeat purchase.
Trigger Email Campaigns & Behavioural Segmentation
Set up trigger email campaigns and push notifications driven by real user behaviour. Implemented automatic subscriber segmentation based on activity patterns, purchase history, and engagement signals — ensuring every message reached the right audience at the right moment.
Automated Advertising & SEO Optimisation
Optimised advertising campaigns and SEO workflows using algorithms for automatic keyword selection and creative rotation. The system continuously tested and updated bids, ad copy, and targeting parameters to maximise performance without manual oversight.
End-to-End Analytics with Conversion & ROI Prediction
Implemented a full end-to-end analytics pipeline tracking the complete customer journey — from the first ad channel impression through to final purchase. The system included conversion probability and ROI prediction models, giving management real-time visibility into which channels delivered actual revenue.
Automated Promotional Campaign Management
Built an automated engine for managing promotional and promo campaigns, dynamically adjusting offers and budgets based on live user behaviour data and channel effectiveness metrics. No manual switching between promotions — the system made decisions autonomously.
Key Results
- Sales Growth: Achieved a 23% increase in sales without any staff expansion — driven entirely by automation and optimised conversion funnels.
- CPC Reduction: Cut cost-per-click by 40% through the automated analytics and campaign optimisation system continuously refining bids and creatives.
- Subscriber & Lead Growth: Grew the lead and subscriber base by 53% via behavioural segmentation and targeted trigger campaigns.
- Fully Automated System: Delivered a marketing and sales platform that independently manages campaigns and analyses channel effectiveness without manual intervention.
- Scalable Architecture: Created a solution with a modular structure directly applicable to other product lines within the company.
"23% more sales, 40% lower CPC, 53% more subscribers — all without hiring a single additional person. That's what intelligent automation delivers."